**Economics Defined**

We have developed this Niche Seo website to help you understand the basics of Seo (Search Engine Optimization). There are many things you can do to improve the search engine rankings of your website and many things you shouldn’t do if you don’t want your website to be banned by the search engines. Our goal is to show you what you should do and what you should avoid.

We are dedicated in building a useful resource by providing our directory visitors with many reasons for using this site. We offer Search Engine Submission, free SEO resources including free Seo eBooks, PHPLD resources, Seo tools and a comprehensive webmaster directory.

Niche directories contain a vast about of business information and are meant to serve in the same way as pages in the yellow page directory, except here all information is available on the internet. Since information can be searched with the click of a mouse button, those seeking information can find what they want quickly and easily, which is why such directories are a good way to promote a site.

Submitting to Niche directories is not expensive and there is no need to spend an enormous amount of time and energy in getting the submission. This aspect of niche directory submission is the most attractive one because in other forms of internet marketing such as keyword analysis, search engine optimization, writing promotional articles and so on, there is a considerable level of efforts involved to get them going.

On the other hand, the steps involved in niche directory submission are fairly simple and straight forward. You just have to find an appropriate niche directory, ensure to have a good description and title for your site and then follow the steps required by the site for submission. In order to successfully submit to a niche directory, it is important to follow steps by which the submission brings out expected results. Here is a look at what these are:

use a good description on what your site has to offer. When you put in the right words here, you send a clear message on what you have to offer to visitors.
Choose the right category to place your site. If you place your site in a category that seems close to what you offer rather than the exact thing, you are definitely going to lose traffic than gain it. You can find niche directories offering somewhat similar categories, but you should go over what sites come under such type of categories before deciding on which one you want

^=Pay Per Click^=

Pay per click is a model that is used for advertising through websites and blogs, advertising networks and search engines, and the advertiser only has to pay when the site is actually clicked on and visited by a user. The advertiser depends on the keywords being used and targeted for search when a user is looking for a particular kind of service or product on line.

How does this Function?

When the user types in the keyword for a search the relevant page would show up on the result and the advertiser will have his page displayed. These advertisements are also referred to as sponsored ads or sponsored links. These pay per click advertisements could also come up on various other network websites. Yahoo and Google try to make available advertisements that are applicable to the gist of the webpage where they show up without involving any search function for its appearance. But payment is only made if the user clicks on this advertisement.

Different Categories of PPC:

There are two categories of Pay per click engines; these are the content match or the keyword category. Many other kinds of Pay per click engines are there that deal with various services and products and may come under different categories. The revenue for these products is not created by the traffic to these sites but only when the advertisement is clicked on by a user.

The product advertisers include model numbers of the products, or keywords with bids to get visitors to their sites. So when a user does a search with a specific phrase or word, the various links of several advertisers appear according to the order of the amount they have bid. The most noted Pay per click search engines are Baidu, Yandex, Miva, Look Smart, Ask, Microsoft asCenter, Yahoo! Search Marketing and Google AdWords.

This simple way of getting customers to use the search engine for locating services and products directs them to the web site of the product manufacturer or the advertiser once they click on the ad. The pay per click ad appears automatically when certain key words or phrases are used to search for various products.

**Economics Defined**

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Economics Defined